The platform is rolling out a updated setting that allows them to cut down on the volume of artificial intelligence-produced content appearing in their feeds. This step comes as the company disclosed that it now features in excess of 1 bn AI-generated clips.
Trial and Implementation
The update is undergoing trials over the coming weeks before a widespread rollout. This advancement coincides with a rise in content created by AI, fueled by recent video-generation tools.
The Broader AI Trend
It has been noted that approximately one in 10 of the most rapidly expanding channels on a competing service only show content made by AI. A considerable share of this material is considered mass-produced AI material, a term for inferior, bulk-generated content that is typically nonsensical or bizarre.
Our research shows that many people like content produced via AI tools, ranging from computer-generated images to educational videos, and we want to give people the power to see more or less of that, depending on their own preferences,” said a spokesperson.
AI on the Platform
The service announced that there are now over a billion videos on its service tagged as AI-generated. In total, over 100 million videos are uploaded to the platform each day, making AI content a minor portion of its overall inventory.
User Control Features
Members will be capable of decrease or raise the amount of AI content they view by opening the content preference setting in the platform and selecting “AI-generated content”. Further subjects that can already be controlled under the setting encompass news, clothing, cosmetics, and movement.
AI Disclosure Rules
The platform’s policies require creators to tag convincing AI-made content, and it bans harmful deepfakes of celebrities or critical incidents. Any realistic AI video that is without a tag can be removed under its terms of service.
In addition, the app will now attach an “AI-made” watermark to content produced via its own AI tools, or detected by an collaborative effort for spotting artificial media. This action is aimed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The company is furthermore launching a $2m AI literacy fund for specialists and groups to produce informative material about responsible artificial intelligence. This project will support charitable organizations dedicated to training coding and technology.
Moderation Strategy
The platform has defended its safety measures, amid discussion over plans to make redundant numerous review team members in the United Kingdom. TikTok is set to cut 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists expressing worry that people are being substituted by AI moderation.
A senior executive clarified that people-led review would remain essential, but artificial intelligence can protect employees by filtering out the most harmful content ahead of it has to be seen by humans. The platform reported a notable drop in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is making a difference process content quickly.”
